The concept of champions can be applied to expedite the wider uptake of the EDI-Net service.
Champions are individuals who serve as role models to others and influence them through their actions and opinions. A champion can be anyone with good social skills. Champions are seen as ‘social hubs’ that have great potential in raising awareness and recruiting new users. Therefore, the process of identifying these persons in each building should begin early on. Identification instruments include the use of a survey to screen for potential champions, observation during focus groups and audits, and the use of contests where specific characteristics (champion profiles) are sought. Energy coaches in buildings can take the role of champions.
Select the following approaches to identifying champions and apply them for your organisation:
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