MOBILISE - Identifying and selecting the most suitable communication channels

The media richness theory alludes to the importance of having the right mix of channels in order to avoid oversimplified or overcomplicated communication. Channels like face-to-face and video meetings (e.g. dedicated workshops or other local city events) offer the most effective results and should be applied when possible. However, the right mix should be selected based on your as-is analysis.

MOBILISE_Checklist_CommunicationTopic_MediaRichnessTheory

To select the most appropriate communication channels for the different pieces of information you want to deliver to your audiences, complete the table below. List all types of information you wish to convey, rate the complexity of the key idea behind each piece of information, and select appropriate communication channels based on this complexity (see figure above).
We developed a list which you can use to specify your communication topics.

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