MOBILISE - A guide on how to mobilise staff

These two guides give deeper information about how to mobilize staff to use the ICT-services such as EDI-Net and become active in energy efficiency measures:

  • The short guide summarises key steps and actions to be taken to mobilise staff to use EDI-Net. The user might have little experience in the development of a campaign.

  • The long guide explains how to mobilise staff to use ICT for energy efficiency. The guide describes background and theory underlying the design of EDI-Net on how to mobilise staff to use the service and become active in energy efficiency measures. It presents a replicable recruitment strategy based on a large number of sources and explains how it has been applied within a PPA. The long version also provides academic sources. Analysis follows the phases of the change curve by Kubler-Ross, as understanding citizens’ needs and behaviour is central to a successful recruitment strategy. The user is presumed to be experienced and will design the campaign along existing campaigns in the energy domain at the PPA.

MOBILISE_Documentation_ShortGuide.docx
MOBILISE_Documentation_LongGuide.docx